“I’m excited to see big names like Dion Lee and Ellery return to Sydney (they can always be trusted to put on a memorable presentation) but I’m most looking forward to seeing what some of the new brands popping up on the schedule such as Thomas Puttick, Maggie Marilyn and Vale have to show. It takes an incredible amount of time, effort and expense for these designers to pull their collections together so I’m hoping that international coverage and support shines a light on these local talents and gives them the exposure they need. On a personal note, I can’t wait to see Zambezi—they’re a firm favourite that I’ve missed and it’s great to see they’re making the trip over from NZ again.” — Genevra Leek, features and fashion news director, ELLE Australia.
“I can’t wait to see what Romance Was Born, Christopher Esber and Strateas Carlucci will bring to the runway. Not only have I watched these brands evolve in their own distinct style over the years, but they are also brands we develop exclusive collections with for Parlour X and which are garnering major status locally and abroad. For me it’s also important to watch new talent emerge and I’m positive the NextGen runway show won’t disappoint.” — Eva Galambos, director and buyer, Parlour X.
“I’m currently counting down for MBFWA. It’s one of my highlights of the year. I love that we showcase the best of Australia’s fashion to the world. My absolute fave though is catching up with everyone and seeing the street style taken to another level. It’s such an honour to sit front row and feel your pulse race when the lights go up…” — Elle Ferguson, They All Hate Us.
“I always say while I’m overseas that they should run Paris fashion week in Sydney, it would so much more fun! The people are nicer, the weather is nicer…This year I’m looking forward to seeing old friends and meeting new ones. When it comes to models it’s exciting to see the new faces and then watch them grow overseas. Like Adut last year at Akira—now she’s exclusive to YSL. In a nutshell, Sydney is busy, but fun and rewarding at the same time.” — Sonny Vandelvelde, photographer.
“I’m excited about working alongside Steven Khalil and bring a contemporary yet editorial aspect that will work with the beautiful gowns. Also, bring on more men on the street style front! Australia is craving more guys that ‘bring it on’ so we can be inspired. I’m also excited to snoop the shows for hair trends that I can filter down to my salon clients, and then adapt for their every day to day routines.” — Anthony Nader, Hair Director, Revlon Professional for Steven Khalil.
“Dion Lee kicking off the Resort collections on Sunday afternoon is already set to be a highlight of the week, along with Christopher Esber, Michael Lo Sordo, Strateas Carlucci, Anna Quan and Albus Luman who are also on my list of shows I’m looking forward to. However, of course getting up close and personal in the suites and showrooms is my fashion week favourite as it’s our chance to see the collections in their entirety as well as touch, feel and try them on to decide what we’ll be buying for The UNDONE.
“I’ll also be part of the Ragtrader Seminar Series on the Friday, which will be a nice opportunity to discuss, reflect and forecast how our industry will be innovating and adapting over the next 12 months.” — Sara Donaldson, Harper & Harley and buyer and co-founder, The UNDONE.
“Fashion Week is such an integral part of creating individuality for designers, which makes it a great time for both hair and makeup to thrive! Working on both Alice McCall and Romance Was Born, it allows me to do just that but on two different ends of the spectrum. Romance will have looks and creations of fantasy and wonderment that will be adapted and inspired by each model. Alice McCall on the other hand will have elements of a modern reality; enhancing each talent’s own beauty and catering the look to them and their own personality.” — Hair Director Alan White for KMS.
“I really look forward to MBFWA as I’m so proud of our unique style and love to share it (or it show off!) with the rest of the world. Working in this industry for as long as I have means I have been fortunate to witness many great fashion moments during this week, and each year there is always new memories added to this list. Seeing our designers evolve and now have a global market to sell in is very exciting for our industry.” — Tash Sefton, They All Hate Us.
“I’m looking forward to seeing what all the designers we stock on The UNDONE have in store, Dion Lee who is opening the week will be a standout I’m sure. Also really looking forward to the Christopher Esber, Anna Quan and Michael Lo Sordo shows.
“The presentations and showroom visits are a much more relaxed environment where you can see pieces in detail, try them on and talk to the designers, PR’s and Sales teams about the collections which is always interesting and gives us great insight. The Holly Ryan, Kacey Devlin and the Catinella PR (Natasha Schweitzer, Strateas Carlucci, Matteau, Matin) appointments are a few I’m excited about. Albus Lumen’s presentation last year is one that really stood out for me, so I’m looking forward to seeing what they have planned this year.
“MBFWA also marks one year since we announced The UNDONE which is an important milestone and the perfect time to celebrate our local industry and show our support for both established and emerging designers.” — Co-founder, Georgia Martin, co-founder, The Undone.